Happy Squeeze Social Campaign:

"FOOD FOR YOUR INNER KID" Art & Copy: Lane Afrookteh & Cammi Lin TASK Make boring not boring — extend the audience of kid’s fruit pouches to include adults. INSIGHT Adults are hesitant to consume fruit pouches because they have a childish image. IDEA What’s wrong with feeling like a kid again? Happy Squeeze helps you embrace your inner kid.

↑Back to Top