Sports Innovation Lab

TASK The startup Sports Innovation Lab needed a sport-related design for merch. The final merchandise are intended to be free and advertised on Facebook. They will also be part of giveaways at the US Open 2022. INSIGHT In order for Facebook users to click on the ad and increase web-traffic to SportsILab's site, the design must be eye-catching. IDEA Tennis is a well known and popular sport, and this abstract piece plays with the concept of motion.