The ARCHER Center

"Addressing Related Comorbidities for HIV by Employing Remote technologies (ARCHER)" A Boston University School of Public Health Research Center TASK NIAAA-funded research center in need of a logo since going nation-wide. Target audience of medical professionals and study participants. INSIGHT The center is tackling multiple, complex issues. Therefore, the logo needs to visually communicate all the center is working towards, specifically quality of life, pain free life, and an emphasis on physical activity in the messaging. IDEA A morning stretch evokes a positive attitude for the day and gears one's body ready for movement. The concept includes a sunrise arc to connect to the morning stretch imagery as well as the center's name.